•Emnothweni wanamuhla womhlaba wonke, ukupakishwa kanye nempahla kuhlangene kwaba yinto eyodwa. I-Huaxin, umphakeli wamabhokisi okupakisha, usebenza ngokukhethekile ngezikhwama zokupakisha ezithengiswayo iminyaka engu-20, futhi sibone inkambiso lapho kube khona ukwanda kwamabhokisi okupakisha enziwe ngokwezifiso, ikakhulukazi emabhokisini okupakisha ngokwezifiso anelogo. Isidingo sabathengi ebhokisini lokupakisha sesiyahluka kakhulu, sihlukanisiwe futhi senziwa umuntu uqobo, futhi "ukuthatha izinto ngobuso babo" sekuphenduke inkambiso yokusetshenziswa. Ebusweni benkathi enjalo yokuphishekela umthengi ubuntu kanye nenani, ukupakishwa kwamabhokisi okudala ngokwezifiso akungabazeki ukuthi kuwukubonakaliswa okubalulekile kwale nkathi. Njengendlela yokuzuza inani lezimpahla nokusebenzisa inani, amabhokisi okupakisha adlala indima ebaluleke kakhulu ekukhiqizeni, ekujikelezeni, ekuthengisweni nasekusetshenzisweni, futhi kuwudaba olubalulekile okufanele umphakathi wamabhizinisi kanye nomphakathi wabaklami banake kakhulu.
•Kusukela kumkhiqizi kuya kumthengi, umkhiqizo uncike endaweni yamabhokisi okupakisha ukuze udlulisele ulwazi lomkhiqizo, futhi izinto ezengeziwe ziheha abathengi “ngobuso” babo esikhathini samanje, okubangela “amandla okusebenzisa ubuso” aqinile. Idizayini yokuxhumana ebonakalayo yamabhokisi okupakisha iwukusebenzisa ulimi olubonakalayo ukwenza ngcono inani lamabhokisi okupakisha, ukudlulisa ulwazi lomkhiqizo, ukuqinisa ukuxhumana phakathi komsabalalisi nomthengi, kanye nokuthuthukisa inani elengeziwe lomkhiqizo. Njengomthetho ophelele, amabhokisi okupakisha anesimo esimbaxambili sokuhlanganisa impahla kanye nobuciko. Ngaphandle kokwazi ukuvikela izimpahla, ingakwazi futhi ukuzihlobisa futhi idale inani lobuso, futhi iphinde ibe uhlobo lwesikhangiso sesikhathi sangempela sokuvula ukuthengiswa kwezimpahla, futhi ikhono lokuxhumana okubonakalayo kuyisihloko esingesona esiluhlaza okwesibhakabhaka mayelana nomklamo wokupakisha.
•Amabhokisi okupakisha omkhiqizo wangokwezifiso awubuciko bebhizinisi lesimanje. Amabhokisi okupakisha aphrintiwe ngokwezifiso kufanele athuthukise isitayela ngokuya nezici zomkhiqizo kanye nefomu, futhi amabhokisi okupakisha aqondene nawe awokuhlobisa nokuhlobisa izimpahla, ukuze izimpahla zikwazi ukuveza ngokugcwele ulwazi lwezimpahla ngokusebenzisa izici ezinembile zolimi olubonakalayo futhi zethule izimpahla ezipakishiwe kahle kakhulu ukuze kufezwe indima yokuphromotha, ukubonisa nokuqashelwa. Amabhokisi angokwezifiso okupakishwa akhiwe ngezinto ezintathu ezinkulu: ihluzo, umbhalo nombala. Yenza ngokwezifiso ibhokisi lokupakisha ligqamisa izinto ezintathu ezinkulu: ihluzo, umbhalo nombala, okungabonisa ngokuphelele izici ezinhle nezinhle kakhulu zomkhiqizo.
•Ukupakishwa kwebhokisi okwenziwe ngendlela oyifisayo ikakhulukazi kuhlaziya futhi kufingqe ulwazi lomkhiqizo okudingeka luhlanganiswe, futhi kwakha idizayini ngezinto eziyisisekelo njengezithombe, umbhalo nombala ukuze kulolonge isithombe somkhiqizo womkhiqizo. Ngokubonakala kobuciko emkhakheni wedizayini yokupakisha, okuqukethwe kolwazi oluqondene nomkhiqizo kudluliselwa kuzithameli ngolimi olubonakalayo futhi kuthuthukiswe ukuthengiswa, futhi imidiya ebonakalayo idlulisela ngokunembile ulwazi lwempahla futhi ihlobise impahla ethengiswayo, eheha amehlo, futhi eqondisa ngendlela efanele nangempumelelo ukusebenza kwezimpahla zabathengi futhi inyuse inani elingeziwe lempahla. Amabhokisi okupakisha ebhizinisi ngokwezifiso adlala indima ekuvaleni igebe phakathi kwenkampani nempahla kanye nomthengi.
•Amabhokisi okupakisha angokwezifiso aphumelelayo kufanele abe nezinto eziyisithupha: uhlobo, uhlobo, umbala, iphethini, umsebenzi kanye nokudonsa amehlo. Ukupakishwa kwamabhokisi ngokwezifiso kuzothinta ngqo ukuthengiswa kwezimpahla kanye nesifiso somthengi sokuthenga, ibhokisi lokupakisha langokwezifiso elihle lingadlala indima yomthengisi othule.
Okubalulekile ukuthi amabhokisi angokwezifiso kanye nokupakishwa ukusebenzisa imidwebo, umbhalo, umbala nezinye izici endaweni ekhawulelwe yefomu lephakheji ukwenza ukuhlelwa okunenjongo nokuhlelekile kanye nenhlanganisela yephakheji ukuze kugqanyiswe umbala wesihloko somkhiqizo.
Isikhathi sokuthumela: Dec-01-2022
