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Abakhiqizi Bezibonisi Zobucwebe: Ukwephula Ikhodi Yokubonisa Ubucwebe

(1) Ubani

(2) Yisho ukuthini

(3)Kuyiphi isiteshi

(4) Kubani

(5) Kube namuphi umphumela

Uma ufuna ikhambi lokubonisa ubucwebe elifanele kakhulu esitolo sakho, noma usadidekile ngokuthi ungakhetha kanjani umenzi wezibonisi zobucwebe ochwepheshe kubahlinzeki abaningi bezibonisi zezitolo zobucwebe, udinga nje ukuthola amaphuzu okuthi zonke izibonisi zobucwebe ziwuhlobo lokuxhumana.
Njengomhlinzeki wobucwebe obuchwepheshile, i-Huaxi igxile ekukhiqizeni nasekuthengiseni izinto zokubonisa ubucwebe ngobuningi okuhlanganisa amabhuthi okubonisa ubucwebe ngobuningi, izinto zokubonisa ubucwebe ngobuningi, amathreyi okubonisa ubucwebe ngobuningi, ama-racks okubonisa ubucwebe ngobuningi, izitendi zokubonisa ubucwebe ngobuningi, njll.
Ngolwazi lweminyaka engaphezu kwengu-20, sinokuqonda okungcono ngokubaluleka komklamo wokubonisa ubucwebe kunabanye Abakhiqizi bokubonisa ubucwebe.

Ukuboniswa kobucwebe kuyindlela yokuziphatha enenhloso, umongo wako uhlobo lwemisebenzi yokuxhumana, kanye nohlobo lobuciko bendawo nobesikhathi, ikakhulukazi emikhakheni yezomnotho namasiko. Ukuboniswa kobucwebe kungabonakala njengesixazululo segugu, indlela yendawo yobucwebe; Ukuboniswa kobucwebe bemibukiso yobuciko kuwukukhomba ukusatshalaliswa kolwazi lobucwebe. Ngamanye amazwi, ukuboniswa kobucwebe kuyisenzo esibonakalayo esikhiqizwa esimweni sokuhamba nokuhlala.
Ngombono womkhiqizi wezibonisi zobucwebe onolwazi, ukuhlaziywa kwemfundiso yokubonisa ubucwebe, kufanele sibeke ingqwalasela enkulu endimeni yokuxhumana kanye nokuhlanganisa.

Uma ufuna ikhambi lokubonisa ubucwebe elifanele kakhulu esitolo sakho, noma usadidekile ngokuthi ungakhetha kanjani umenzi wokubonisa ubucwebe ochwepheshe kubahlinzeki abaningi bezitolo zokubonisa ubucwebe, udinga nje ukuthola amaphuzu okuthi konke ukubonisa ubucwebe kuyindlela yokuxhumana, futhi ngokwemvelo kuhambisana nezici eziyinhloko zokuxhumana ngolwazi. Ngo-1948 isazi saseMelika uHarold Lasswell sabeka phambili izinto ezinhlanu eziyisisekelo ezakha inqubo yolwazi, futhi senza ucwaningo olucophelelayo kanye nokujwayelekile kwenqubo ejwayelekile kanye nezici zemisebenzi yolwazi. Lezi zinto ezinhlanu eziyisisekelo ziyi.

(1) Ubani

(2) Yisho ukuthini

(3)Kuyiphi isiteshi

(4) Kubani

(5) Kube namuphi umphumela

Lezi zinto ezinhlanu zinegama eliqala ngo-“W”, ngakho-ke libizwa ngokuthi imodeli ethi “five Ws”. Le modeli ayinzima, isho nje ukuthi noma iyiphi inqubo yomsebenzi wolwazi yakhiwe izingxenye ezinhlanu: isihloko sokusabalalisa ulwazi, okuqukethwe kolwazi, isiteshi sokusabalalisa ulwazi, into yokusabalalisa kanye nomphumela wokusabalalisa. Thatha umbukiso wobucwebe njengesibonelo, isici esithi “ubani” ongumkhiqizi wombukiso wobucwebe noma umsabalalisi wombukiso wobucwebe; “okufanele ukusho” isitayela sobucwebe, ubuciko kanye nolwazi oluhlobene;

Isici sokuthi “ngayiphi isiteshi” ukusetshenziswa kwezokuxhumana njengezindawo zombukiso noma izingqungquthela ukusabalalisa ulwazi lwabo lobucwebe kanye nesithombe emphakathini; isici sokuthi “kubani” inhloso yombonisi ukukhombisa nokuxhumana nento, okungukuthi, abathengi noma abathengi abangaba khona, okuyiqembu eliqondiwe lombonisi; kanye nesici sokuthi “yimuphi umphumela” umphumela wokusetshenziswa okhiqizwa yiqembu eliqondiwe lamakhasimende ngemva kokuvakashela umbukiso.

Ukuhlanganiswa kwalezi zici noma izakhi ezinhlanu kwakha inqubo yokuxhumana yomsebenzi wolwazi lokubonisa ubucwebe. Yiqiniso, ukuhlukaniswa okunjalo kunemikhawulo ethile. Ngenxa yokuthi lena yindlela yolwazi yokunyakaza okuqondile yendlela eyodwa, ayikho isiteshi sempendulo esinikezwa yizilaleli kulwazi. Ukuboniswa kobucwebe besimanje kubeka ukunaka okwengeziwe ekuphenduleni kolwazi, okwenza ukuba khona okuqondile kungabi yisakhiwo esimile, esifana neketanga, kodwa umjikelezo, umjikelezo "wendandatho" enamandla. Okokuqala nokugcina "kweketanga" kuxhunywe ohlelweni lwempendulo, okungukuthi, phakathi komkhiqizi noma umsabalalisi wokubonisa ubucwebe kanye nomthengi ukuze kwakheke isekethe ephelele, ukuze ulwazi lokuqala oluthunyelwe ngumthumeli wolwazi lucebiswe, futhi kuqiniswe "indandatho" yokuqina.