isibonisi esihle sobucwebe besiShayina-JZ617

Abakhiqizi Bokubonisa Ubucwebe: Ukuqhekeka Ikhodi Yokubonisa Ubucwebe

(1)Ubani

(2)Isho ukuthini

(3)Kusiphi isiteshi

(4)Kubani

(5)Ngamuphi umphumela

Uma ufuna ukubheka isisombululo esifaneleka kakhulu sokubonisa ubucwebe esitolo sakho, noma usadidekile mayelana nendlela yokukhetha umkhiqizi wezibonisi zobucwebe kusuka kubahlinzeki abaningi besitolo sokubonisa ubucwebe, udinga nje ukuthola amaphuzu okuthi konke ukuboniswa kobucwebe kunomusa. yokuxhumana.
Njengomphakeli ochwepheshile wokubonisa ubucwebe, i-Huaxi ikhethekile ekukhiqizeni nasekuthengiseni izinto zokubonisa ubucwebe ngobuningi obuhlanganisa amabhasi okubonisa ubucwebe, ukulungiswa kokuboniswa kobucwebe isamba semali, amathreyi okubonisa ubucwebe abethengiswa ngempahla ethengiswayo, ama-racks okubonisa ubucwebe i-wholesale, isibonisi simele i-wholesale yobucwebe, i-ect.
Ngokuhlangenwe nakho kweminyaka engu-20+, sinokuqonda okungcono kakhulu okushiwo yidizayini yesibonisi sobucwebe kunabanye Abakhiqizi bokubonisa ubucwebe.

Ukuboniswa kobucwebe kuwukuziphatha okunenjongo, ingqikithi yawo iwuhlobo lwemisebenzi yokuxhumana, kanye nohlobo lobuciko bendawo nobesikhashana, ikakhulukazi emkhakheni wezomnotho namasiko. Jewelry umbukiso kungabonakala isixazululo jewel, indlela yendawo ubucwebe; Imibukiso yobucwebe bemibukiso yezandla ukukhomba ukwazisa ukusatshalaliswa kobucwebe bolwazi. Ngamanye amazwi, ukuboniswa kobucwebe kuyisenzo esibonakalayo esikhiqizwa esimweni sokuhamba nokuhlala.
Ekubukweni komkhiqizi wobucwebe abanokuhlangenwe nakho, ukuhlaziywa kwethiyori kwesibonisi sobucwebe, kufanele sibeke isisindo esiningi endimeni yokuxhumana nebhuloho.

Uma ufuna ukubheka isisombululo esifaneleka kakhulu sokubonisa ubucwebe esitolo sakho, noma usadidekile mayelana nendlela yokukhetha umkhiqizi wezibonisi zobucwebe kusuka kubahlinzeki abaningi besitolo sokubonisa ubucwebe, udinga nje ukuthola amaphuzu okuthi konke ukuboniswa kobucwebe kunomusa. yokuxhumana, futhi futhi ngokwemvelo ihambisana nezici eziyinhloko zokuxhumana kolwazi. Ngo-1948 isazi saseMelika uHarold Lasswell sabeka phambili izakhi ezinhlanu eziyisisekelo ezakha inqubo yolwazi, futhi senza ukucwaninga ngokucophelela nokuhlanganisa inqubo evamile kanye nezici zemisebenzi yolwazi. Lezi zici ezinhlanu eziyisisekelo.

(1)Ubani

(2)Isho ukuthini

(3)Kusiphi isiteshi

(4)Kubani

(5)Ngamuphi umphumela

Lezi zakhi ezinhlanu zinegama eliqala ngo-“W”, ngakho libizwa ngokuthi imodeli “ama-W amahlanu”. Le modeli ayiyona inkimbinkimbi, isho nje ukuthi noma iyiphi inqubo yomsebenzi wolwazi inezingxenye ezinhlanu: isihloko sokusabalalisa ulwazi, okuqukethwe kolwazi, isiteshi sokusabalalisa ulwazi, into yokusabalalisa kanye nomphumela wokusabalalisa. Thatha umbukiso wobucwebe njengesibonelo, isici sokuthi "ubani" ongumkhiqizi wokubonisa ubucwebe noma umsabalalisi wombukiso wobucwebe; “okufanele ukusho” isitayela sobucwebe, ubuciko kanye nolwazi oluhlobene;

Isici sokuthi “ngamuphi umzila” ukusetshenziswa kwemithombo yezokuxhumana njengamahholo emibukiso noma izingqungquthela ukuze kusatshalaliswe ulwazi lwabo lobucwebe nesithombe emphakathini; ingxenye ethi “kubani” inhloso yomkhangisi ukukhombisa nokuxhumana nento, okungukuthi, abathengi noma abangaba abathengi, okuyiqembu eliqondiswe ngumkhangisi; kanye Isici sokuthi “muphi umphumela” umphumela wokusetshenziswa okhiqizwa iqembu eliqondiwe lamakhasimende ngemva kokuvakashela umbukiso.

Inhlanganisela yalezi zici ezinhlanu noma izakhi zakha inqubo yokuxhumana yomsebenzi wolwazi wokubonisa ubucwebe. Yiqiniso, ukuhlukana okunjalo kunemikhawulo ethile. Ngenxa yokuthi lokhu kuyindlela eyodwa yokunyakaza komugqa wolwazi, asikho isiteshi sempendulo esinikezwa izethameli kulwazi. Isibonisi sobucwebe besimanje sibeka ukunaka okwengeziwe empendulweni yolwazi, okwenza ukuba khona kwenhloso akusona isakhiwo esimile, esifana neketango, kodwa umjikelezo, umjikelezo "wendandatho" enamandla. Eyokuqala neyokugcina ye "chain" ixhunywe ohlelweni lwempendulo, okungukuthi, phakathi komkhiqizi wobucwebe noma umsabalalisi kanye nomthengi ukwenza isifunda esiphelele, ukuze ulwazi lwangempela oluthunyelwe ngumthumeli wolwazi lucetshiswe, futhi qinisa "indandatho" yokuqina.