Isikhwama Sephepha

Indlela yokuklama isikhwama sephepha esithandwayo?

Umbono obonakalayo odalwe ukupakishwa okuhle ungahlala uvusa umbono omuhle wamakhasimende. Ngesikhathi esifanayo, ingajulisa ngokuqhubekayo isithombe somkhiqizo ekuthengeni kwabantu futhi isetshenziswe kaningi. Ngakho-ke, kumabhizinisi, ukunaka ukwakheka kokupakishwa kwempahla kuwukutshalwa kwezimali esithombeni esihle sempahla.

Isithombe esihle somkhiqizo senziwa yizimpawu zokuthengisa ezihlukile, amagama ezimpahla kanye neziqubulo zokukhangisa ekwakhiweni kokukhangisa. Ukugcina ubunye obubonakalayo balezi zakhi emaphaketheni kusiza ukusungula isithombe senkampani futhi kulolonge ubuntu obuyingqayizivele bomkhiqizo. Imifanekiso nezithombe zomkhiqizo ezikhethelwe ukupakishwa kufanele zinake ngokukhethekile ukuzivumelanisa nokuqukethwe kanye nohlobo lwesikhalo somkhiqizo. Abaklami bangaklama ihluzo ngokuya ngokuma komkhiqizo ukuze baveze itimu, futhi baveze ngokugcwele okuqukethwe kanye nemvelo yomkhiqizo ekwakhiweni. Isibonelo, ukubukeka komkhiqizo kungathwetshulwa ngokuqondile njengesithombe esiyinhloko ephaketheni ukuze kuzuzwe ukufana kwephakheji nomkhiqizo, kudala umbono ongaguquki ngaphakathi nangaphandle.

Imiqondo edingekayo yedizayini yokupakisha ingahlukanisa kalula umkhiqizo kumkhiqizo. Akugcini nje ukudala ihluzo nezithombe, kodwa futhi kwandisa ukunaka kwabathengi kumkhiqizo. Akubalulekile nje kuphela kumkhiqizo ngokwawo, kodwa nakuwo wonke umkhiqizo, ngoba futhi ubonisa ngokungaqondile isithombe sokupakisha somkhiqizo. Ake sikhulume ngemithetho embalwa ebalulekile yokwenza ngokwezifiso ukupakisha.

(1)Qonda Amakhasimende'Isidingo

Kubalulekile ukuqonda izidingo zamakhasimende. Ikhasimende yilona elenza isinqumo. Ngaphambi kokuklama, kuyadingeka ukwenza ukuhlaziya okwanele kwezithameli eziqondiwe zekhasimende. Lokhu ngeke nje kusize umbono wenkampani yakho ngamakhasimende, kodwa futhi kuzokwenza kube lula kubathengi ukuqonda umlayezo owudluliselayo umklamo wakho wokupakisha.

(2)Ukusebenza

Ukupakishwa okuhle kwesikhwama sephepha, ukusebenza kubaluleke kakhulu, kubone njengethuba lokucabanga ngalokho abanye abangakucabangi, vumela amakhasimende abe nomuzwa wokuthi ucabanga ngabo. Uma isikhwama sephepha sidala kakhulu, sizovela kakhulu kontanga. Khumbula ukuthi uyini umkhiqizo wakho, akuwona wonke umkhiqizo odinga ukwakheka okuhlukile. Uma uklama ibhokisi lobucwebe, khumbula ukuthi izingane kanye nabantu abadala bangakwazi ukulibamba. Uma ungacabanga ngebhokisi elihlangabezana nazo zonke lezi zindlela zokunquma, kwenze! Onxande (onxande) bebedumile isikhathi eside. Akudingekile ukuthi uhlale ucabanga ngesakhiwo sebhokisi.

(3)Isitayela Sokuklama

Enye yezitayela ezishisa kakhulu eminyakeni embalwa edlule futhi manje i-minimalism. Kunesizathu salokhu. Ezweni lanamuhla eliya liyinkimbinkimbi, ukwenza izinto zibe lula kuyinjabulo. Ngakho-ke, ukuze uhehe amakhasimende ukuthi asebenzise umkhiqizo, babonise ukuthi kulula kangakanani ngomklamo olula wokupakisha. Uma uzothatha umzila olula, gcina yonke into ilula, ngezinto ezimbalwa ezinemifanekiso, izithombe ezinciphayo, nemibala ehlanganisayo ukuze wenze umkhiqizo ubukeke uhlanganiswe kakhudlwana. Imbalwa imibala, awekho amaphethini, nombhalo omncane kakhulu. Nakuba umklamo ulula, usavumela amakhasimende ukuthi aqonde ngokucacile ulwazi nolwazi lomkhiqizo. Lezi ezinye izici zokuklama okufanele zicatshangelwe.

(4) Ukuma komkhiqizo

Kungakhathaliseki ukuthi ukupakisha umkhiqizo owodwa noma imikhiqizo eminingi, kubalulekile ukwazisa amakhasimende ukuthi umkhiqizo uvelaphi. Ukupakishwa kwesikhwama sephepha kungenye yezindlela zokuthuthukisa umkhiqizo wenkampani yakho. Amavidiyo amakhulu ephothali, izici zokwakheka kwewebhu kanye nemibono ehlukahlukene yesikhulumi ivele igcizelele ukupakishwa kwemikhiqizo yabo. Yini eyenza lo mkhiqizo uhluke? Ungagqama kanjani emikhiqizweni eminingi efanayo? Phela, ngaphandle kwale mikhiqizo, inkampani ingase ingabi khona nhlobo!

(5) Ukuphepha Kokupakisha

Inhloso eyinhloko yokupakishwa komkhiqizo ukuvikela impahla, futhi ukwakheka kwamaphakheji kufanele kucabangele ukuphepha, okuhlanganisa ukuphepha kwephakheji ngokwalo kanye nokuphepha kwezinto ezipakishiwe. Idizayini yokupakisha kufanele ikhethe izinto zokupakisha ezifanele ngokuya nezici zempahla, futhi icabangele zonke izici ezifana nokupakisha, ukugcinwa, ukuthutha kanye nokusetshenziswa ukuze kuqinisekiswe ukuthi akunangqondo.

(6) EzemveloFngokuzithoba

Ukuvikelwa kwemvelo kutholakala emazingeni amabili. Okunye akukona ukupakisha ngokweqile nokumosha izinsiza, kanti okunye ukunaka isayensi ekusetshenzisweni kwezinto, futhi kucutshungulwe kabanzi ezinye izindaba ezihlobene nokusetshenziswa kwezikhwama zephepha, njengokuthi ingabe ikhona yini imiphumela engemihle empilweni yomuntu, nokuthi ingabe ukwelashwa kwezinto zokupakisha kungagaywa kabusha futhi kusetshenziswe kabushaukuzuzaIphakheji "Green"..

Umklamo wesikhwama sephepha kufanele ube lula futhi ube nenhle. Enqubweni yokuphrinta ye-iphephaisikhwama, ilogo noma igama lenkampani ngokuvamile liwubuso obuyinhloko, noma ifilosofi yebhizinisi yenkampani iyengezwa. Ungabi inkimbinkimbi kakhulu lapho uklama ukubukeka, isetshenziswa kakhulu ukujulisa umbono wabathengi enkampanini. Uma kuyinkimbinkimbi kakhulu, kuzoba nomuzwa wokumemezela ibutho ukuthi libambe inkosi, ukuze amakhasimende angakwazi ukuqonda incazelo yeiphephaisikhwama.

Impahla Yesikhwama Sephepha

Empilweni yansuku zonke, izikhwama zephepha zikhona yonke indawo, ezinkulu nezincane, zazo zonke izinhlobo. Bheka isikhwama sephepha esisesandleni sakho futhi uzibuze ukuthi siyini impahla. iphepha nje? Ngaphandle kwephepha, kukhona nepulasitiki, inayiloni, njll, kodwa kunezinhlobo eziningana zephepha zodwa. Zingaki izinhlobo zezinto zesikhwama sephepha ezivamile?

(1) Iphepha ElinandisiweIphephaIsikhwama

Ukukhetha iphepha eliboshwe ukwenza izikhwama kubonakala ngokusheshisa okusesilinganisweni, ubuso bephepha obushelelezi kakhulu, ubumhlophe obuphezulu, ubushelelezi obuphezulu, isicwebezelisi esihle, futhi kwenza ihluzo nezithombe eziphrintiwe zibe nomqondo wezinhlangothi ezintathu. Ngenxa yokuthi iphepha elimboziwe linobumhlophe obuphezulu kanye nokucwebezela, futhi unokuphrinta okuhle kakhulu, umhleli angakhetha izithombe ezihlukahlukene namabhulokhi ombala ngesibindi, futhi umphumela wokukhangisa muhle kakhulu. Ngemuva kokuthi iphepha eliboshwe limbozwe nge-glossylaminationnoma mathe lamination, ayinayo kuphela imisebenzi yokufaka umswakama futhi ihlala njalo, kodwa futhi ibonakala inhle kakhulu. Iphepha elihlanganisiwe lingenye ethandwa kakhuluiphephaizinto zokwakha isikhwama. Ugqinsi oluvame ukusetshenziswa ngu-128g-300g. Umthelela wokuphrinta wephepha eliboshiwe ufana nekhadibhodi elimhlophekanye tumbala ugcwele futhi uyakhanya. Uma kuqhathaniswa nekhadibhodi elimhlophe, ukuqina akukuhle njengalokhu kwekhadibhodi elimhlophe.

(2)Isikhwama Sephepha Esinsundu

Izikhwama zephepha ze-Kraft zibizwa nangokuthi iphepha le-kraft yemvelo. Inamandla aqinile aqinile, ukuqina okuphezulu, ngokuvamile okuphuzi okunsundu, amandla aphezulu ezinyembezi, ukuphuka namandla ashukumisayo, futhi isetshenziswa kabanzi ezikhwameni zokuthenga, ezimvilophini, njll. Ngaphezu kwephepha le-kraft elimhlophe, umbala wangemuva wephepha le-kraft elivamile limnyama. , ngakho-ke ifaneleka kakhulu ukuphrinta umbhalo omnyama nemigqa, futhi amanye amabhlogo ombala ahlukene nawo angaklanywa. Izikhwama zephepha ze-Kraft ngokuvamile azimboziwe futhi ziyizikhwama zephepha eziphansi kakhulu. Ukujiya okuvame ukusetshenziswa yi-120 amagremu -300 amagremu wephepha le-kraft yemvelo. Iphepha le-Kraft ngokuvamile lifaneleka ukuphrinta umbhalo wesandla wombala owodwa noma onemibala emibili kanye nelula. Uma kuqhathaniswa nephepha lekhadi elimhlophe, iphepha elimhlophe le-kraft kanye nephepha eliboshwe, intengo yephepha eliphuzi le-kraft liphansi kakhulu.

(3)Isikhwama Sephepha Lekhadi Elimhlophe

A iphephaisikhwama esenziwe ngekhadi elimhlopheiphephakuyinto enhle kakhuluisipho sephephaisikhwama. Ikhadi elimhlopheiphephaiqinile futhi iwugqinsi, inokuqina okuphezulu, ukumelana nokuqhuma nokushelela, futhi ubuso bephepha buyisicaba. Ugqinsi oluvame ukusetshenziswa ngamagremu angama-210-300 ekhadi elimhlopheiphepha, futhi esetshenziswa kakhulu ikhadi elimhlophe 230iphepha. Isikhwama sephepha sibhalwe ekhadini elimhlopheiphephaigcwele umbala kanye nokuthungwa kwephepha nakho kuhle kakhulu, okuyisinqumo sakho sokuqala sokwenza ngokwezifiso. Abahleli ngokuvamile basebenzisa lokhuukuthenga iphephaisikhwama sezimpahla ezisezingeni eliphezulu noma ezithengiswayo. Ikhadi elimhlopheiphephaizikhwama ziwuhlobo olubiza kakhuluiphephaizikhwama.

(4)Isikhwama Sephepha Esikhethekile

Ngaphandle kwezinto ezingenhla zephepha, kukhona nephephaizinto ezisetshenziselwa ukwenza isikhwama sephepha,ebizwa ngephepha elikhethekile.Iphepha elikhethekile linombala nephethini uma seliqediwe. Asikho isidingo sombala wokuphrinta.

Izinzuzo kanye Nobubi Bephepha Elikhethekile kanye Nephepha Elinamekwe

Njengoba kushiwo ngenhla, iphepha eliboshwe kanye nephepha elikhethekile lisetshenziselwa ukwenza izikhwama zokuthenga iphepha. Lapha sixoxa ngomehluko phakathi kwazo lapho zisetshenziselwa ukwenza isikhwama sephepha, kanye nenzuzo yazo kanye nokubi.

(1) Iphepha Elihlanganisiwe Elisetshenziswa NgokujwayelekileOkubalulekile

1.1ngokwemibandela yesikhathi nezindleko, lezi zinto zephepha zinenzuzo yokungabi namali emakethe ngobuchwepheshe benqubo efanayo, okusho ukuthi zingathengwa noma nini.

1.2Ngokubukeka, ngoba izikhwama eziningi zephepha emakethe sezivele zenziwe ngalezi zinto, kuwubuhle obukhathele kubathengi. Noma ngabe ubuciko buvelele, abukakhangi futhi bukhangayo.

1.3Mayelana nokusebenza kahle kwezindleko, izindleko zezikhwama zephepha ngeke zibe phezulu kakhulu ngokusebenzisa lezi zinto ezivamile zephepha. Ngaphansi kwenqubo efanayo, lawa maphepha avamile angonga ngaphezu kuka-40% wezindleko zempahla.

(2) Iphepha Elikhethekile Elingasetshenziswa Kancane

2.1 Ngokwesikhathi nezindleko, kungakhathaliseki ukuthi yiniubucikoukuthi, impahla yephepha elikhethekile ngokwayo ayisakazwa. Uma udinga ukwenza ngokwezifiso iqoqo lephepha elikhethekile, kuzothatha izinsuku ezi-5, noma ngaphezulu kwesonto., isikhathi eside kunokusebenzisa izinto ezivamile zephepha.

2.2 Mayelana nokubukeka, ngenxa yezinqubo ezithile ezikhethekile zokwelashwa kwangaphambili kwephepha elikhethekile, noma ezinye izinto ezihlotshiswe ngamehlo amabili, isikhwama sonke sephepha sizobukeka sihlukile kumthelela obonakalayo, njengephepha leparele, eline-photoelectric ekhanyayo, iphepha elithintekayo njengenkanyezi. . Inokuthinta okuhlukile futhi ingathuthukisa izinga lomkhiqizo.

2.3 Ngokombono wokuphumelela kwezindleko, uma kuqhathaniswa nezindleko ezibonakalayo zephepha elivamile, iphepha elikhethekile kungathiwa alinazo izinzuzo, ngakho ngokuvamile libiza okungenani ngama-30% kunezinye.evamileizinto zephepha ngesikhathi esifanayo, ngoba zinenqubo yokwelashwa kwangaphambili.

Kusukela phezulue uma kuqhathaniswa, ngikholelwa ukuthi wonke umuntu angabona ukuthi uma kuphuthuma, kungcono ukuthi ifektri yesikhwama sephepha ikhethe izinto ezivame ukusakazwa emakethe. Uma ihlelwe futhi yayala izinyanga ezingu-1-2 ngaphambili, ungakhetha ukuheha iphepha elikhethekile elibamba amehlo, njengokumangala kubathengi, lingase liphumelele kakhulu..

Izikhwama Zephepha zivame ukusetshenziselwa ini?

Ukusetshenziswa kwezikhwama zephepha zesipho embonini yokupakisha kubanzi kakhulu futhi kubalulekile, ngoba manje izipho eziyinhloko zidinga ukupakishwa kwangaphandle. Futhi izikhwama zephepha zesipho ezilula, ezinhle nezinhle seziphenduke imfashini yamanje. Izipho ezihlukene zinokupakishwa okuhlukene. Izikhwama zamaphepha zisilethele usizo oluningi ezimpilweni zethu. Akukhona nje kuphela ukuthi ayahambisana nemvelo futhi angaphinda asetshenziswe, kodwa inani lawo lokusetshenziswa likude nokusonga izikhwama zepulasitiki esasizisebenzisa ngaphambili. Futhi izikhwama zamaphepha ziwohloka futhi ziphephile ngesikhathi esifanayo. Kusetshenziswa kabanzi ezimbonini ezahlukene.

Iisikhwama sephephakungaba njaloesetshenziswa kuzipho zamaholide kanye nezipho zebhizinisinjengesikhwama sesipho sephepha, futhiingabonisa inhlonipho yokuxhumana phakathi kwabantu. Kusukela ezikhathini zasendulo ezweni lakithi, iye yadluliselwa phansi nemikhuba. Kunezici eziningi zokuziphatha, okuhlanganisa imikhuba yetafula, inhlonipho yokwamukela, inhlonipho yomphakathi, inhlonipho yomndeni, njll. Imikhuba ehlukene ifanele izikhathi ezahlukene. Kodwa lapho uxhumana nabantu, ukunikezana izipho akudingekile kuphela ekuziphatheni komphakathi, kodwa futhi nokukhulumisana ngokomzwelo phakathi kwabantu. Izipho azikwazi nje ukwandisa ukuxhumana kwemizwa phakathi kwabantu, kodwa futhi zisebenza njengebhuloho lokuxhuma.

Izikhwama zephepha nazo zingasetshenziswa ekufakweni kwesipho somshado. Izikhwama zephepha zesipho zingathuthukisa ngokwengeziwe isimo semikhosi yemishado. Manje abagqugquzeli bomshado abaningi baye balungiselela izitayela ezihlukahlukene zezikhwama zesipho zemikhosi. Lezi zikhwama zephepha zesipho zisetshenziselwa ukupakisha uswidi womshado kanye nezithelo ezijabulisayo kubavakashi abeza edilini. Lolu hlobo lwephephaisiphoisikhwama emshadweni kungandisa umoya ojabulisayo womshado kanye nokunambitheka nesimo somhleli. Kuyindlela edume kakhulu yokupakisha.

Izikhwama zephepha nazo zingasetshenziswa ekufakweni kwezimonyo. Izikhwama zephepha zesipho zingabonisa kangcono izimonyo ezihloniphekile nezisezingeni eliphezulu. Sibona izimonyo zayo yonke imikhiqizo nemiphumela ezitolo. Iyiphi intombazane engabuthandi ubuhle? Uma lezi zimonyo zipakishwe esikhwameni sephepha sesipho esihle, ngeke nje zithuthukise umphumela wegama lomkhiqizo wezimonyo, kodwa futhi zithuthukise izinga lezimonyo futhi zidale inzuzo enkulu kubathengisi.

Ngaphandle kwalokho, izikhwama zamaphepha zisetshenziswa kakhulu esitolo esikhulu, esitolo sekhofi, njll.

Inzuzo Yezikhwama Zephepha

Uma sibheka imakethe yamanje, ngenqubomgomo yokuvikelwa kwemvelo enezici eziningi, imakethe yezikhwama zephepha ivuliwe ngokuphelele, futhi ukusetshenziswa kwezikhwama zephepha kuye kwanda kakhulu. Iziphi izinzuzo enazo ngaphezu kwezikhwama zepulasitiki? Namuhla, imboni yezikhwama zamaphepha e-Huaxin izokuyisa ukwazi izinzuzo zezikhwama zephepha.

(1)EumnothoIsici

Abathengi abaningi bangase babe nokungaqondi okunjalog lokhoisikhwama sephepha sibukeka siside futhi sikhulu, futhi intengo nakanjani ibiza kakhulu kunesikhwama sepulasitiki, ngakho-ke bayanqikaza ukusisebenzisa. Eqinisweni, izikhwama zephepha zonga kakhulu futhi zishibhile kunezikhwama zepulasitiki. Kungani? Ngoba izikhwama zepulasitiki zingasetshenziswa kanye kuphela, futhi inani lokusetshenziswa lilinganiselwe kakhulu, kuyilapho izikhwama zephepha zingasetshenziswa izikhathi eziningi, futhi izikhwama zephepha kulula ukuphrinta amaphethini.futhiisisho sombala sicace kakhudlwana. Ngale ndlela, isikhwama sephepha sinomnotho kakhulu, futhi umphumela waso wokukhangisa nokukhuthaza ubonakala ngokucacile.

(2)Fukungaphatheki kahleIsici

Wonke umuntu uyazi ukuthi isikhwama sokuthenga sepulasitiki esijwayelekile kulula ukusiphuka, futhi uma ufuna ukusenza sibe namandla, nakanjani sizokwandisa izindleko zaso zokukhiqiza. Izikhwama zamaphepha ziyisixazululo esihle sale nkinga. Ngenxa yokuqina kwazo, ukumelana nokugqoka, nokuqina, izikhwama zephepha ezisezingeni eliphakeme azigcini nje ngokuhlala isikhathi eside, kodwa futhi azinamanzi, zizizwa zimnandi, futhi zinokubukeka okuhle. Nakuba intengo ibiza kakhulu kunezikhwama zepulasitiki zendabuko, inani layo lokusebenza lingaphezulu kakhulu kunezikhwama zepulasitiki.

(3)Ai-dvertising Isici

Kuyisici esiyinhloko sezikhwama zokuthenga iphepha ukuze ube nendima yokukhangisa. Umbala wokuphrinta wesikhwama sephepha esiphathwayo ugqamile, itimu oyivezayo icacile, futhi iqinile futhi ihlala isikhathi eside. Kumane nje "isikhwama sokukhangisa esigelezayo". Umthelela wokukhangisa wenkampani mkhulu kakhulu kunezikhwama zepulasitiki zendabuko.

(4)Isici Esinobungani Nemvelo

Isikhwama sephepha sinokuqina okuphezulu, ukumelana nokugqoka nokuqina, futhi sinobungane bemvelo, okungeke kubangele umonakalo emvelweni, ukunciphisa kakhulu ukucindezela ekuguqulweni kwemfucuza yasekhaya yomuntu. Ukuqwashisa kwabantu banamuhla mayelana nokuvikelwa kwemvelo kuya ngokuya kuqina futhi kuqina, futhi ukusetshenziswa kwezikhwama zephepha kukhula kuphela, okuyisinqumo esihle sokuthi abantu bathenge.

Ingabe kuyadingeka ukwenza ngokwezifiso isikhwama sephepha?

Uma kukhulunywa ngezikhwama zephepha, asijwayelekile, ziwuhlobo lokupakisha oluvame ukusetshenziswa empilweni yethu yansuku zonke. Kodwa uma kuziwa ezikhwameni zephepha ezenziwe ngokwezifiso, wonke umuntu uzobuza nakanjani, kungani izikhwama zephepha zidinga ukuhlelwa ngokwezifiso? Ingabe izikhwama zamaphepha ezikhiqizwe ngobuningi zingasetshenziswa? Uyini umehluko phakathi kwezikhwama zephepha ezenziwe ngokwezifiso kanye nezikhwama zephepha ezijwayelekile? Lapha sizoxoxa kafushane ngalolu daba.

Ukumaketha komkhiqizo akukaze kube yindaba elula. Kunamalungiselelo amaningi ezikhangiso zomkhiqizo, ukunambitha, isipiliyoni, impendulo yekhasimende, ukubonisa, njll. Wonke amaphuzu adinga ukwenziwa kahle ukuze uqinisekise ukuthi imikhiqizo yakho isezinhliziyweni zamakhasimende. Njengenye yezindlela ezibalulekile zokubonisa ukupakishwa kwemikhiqizo, izikhwama zephepha zidlala indima ebaluleke kakhulu kuyo yonke inqubo yokumaketha. Kodwa-ke, isikhwama sephepha esidumile asikwazi ukuveza izici zomkhiqizo kanye nokuphuma phambili komkhiqizo, ngakho umdayisi uzocabangela ukwenza isikhwama sokupakisha sephepha esiyingqayizivele somkhiqizo, futhi asebenzise lokhu kufakwa okukhethekile ukuze asuse umehluko phakathi komkhiqizo kanye nomkhiqizo. eminye imikhiqizo, ukuze ihehe abathengi. Phela, izinguquko zemakethe umzuzu nomzuzu. Kungakhathaliseki ukuthi yizikhangiso ze-TV zangaphambilini noma amaphromoshini amanje angaxhunyiwe ku-inthanethi, itimu eyodwa ayinakuhlukaniswa, futhi ewukukhulisa ukuthengisa. Ukwenziwa ngokwezifiso kwezikhwama zephepha kungaxazulula le nkinga ngezinga elikhulu, ukuze abathengi bazozikhumbula uma sezisetshenzisiwe.

Ukwenza ngokwezifiso izikhwama zephepha kungathuthukisa umuzwa wekhasimende wesipiliyoni. Izikhwama zephepha ezenziwe ngokwezifiso zinganeliswa kokubili kusukela kusayizi womkhiqizo noma kusukela kuzidingo ezingokwengqondo zamakhasimende. Kodwa-ke, ubukhulu kanye nomklamo wezikhwama zephepha zomphakathi ziyafana, ezingakwazi ukuhlangabezana namakhasimende'isidingo. Izikhwama zokuthenga iphepha ezenziwe ngokwezifiso zingasetshenziswa ngokuvumelana nesimo esithile, esingaxazulula kahle inkinga yezidingo zamakhasimende, futhi abathengi bazophinde bathenge imikhiqizo ngoba ukuklanywa kobukhulu, isitayela, njll kwezikhwama zephepha kuhambisana nezidingo zabo.

Ukwenziwa ngokwezifiso kwezikhwama zephepha kungadlala umphumela wokukhangisa, ngakho-ke, kuyadingeka ukusungula uphawu lwenkampani ngesikhathi sokuphrinta futhi ungene endimeni yokuthenga kwabathengi. Lapho uklama isikhwama sephepha, qaphela isitayela esifanayo nomkhiqizo. Isitayela esenziwe ngokwezifiso sesikhwama sephepha singahlukaniswa neminye imiklamo yesikhwama sephepha. Kufanele kuqashelwe ukubukeka kwezitayela zamanoveli, ngoba namuhla abantu banelukuluku lokufuna ukwazi ngezinto ezintsha, ukusebenzisa ilukuluku labathengi ukuze bakhuthaze ukuthi bawazise umkhiqizo, ukuze bajulise umbono womkhiqizo, bese bemgqugquzela ukuthi athenge. umkhiqizo. Uma isikhwama sephepha esiklanyelwe sithandwa, ngeke sidonse ukunaka kwabathengi, ngakho-ke ngeke sifeze injongo yokukhuthaza ukuthengisa. Izinto ezenziwe ngokwezifiso zesikhwama sephepha kufanele futhi zibe luhlaza ngokuyinhloko futhi zibe nobungane bemvelo, ukuze ugweme ukumosha izinsiza.